The proposal is part of a broad work for a pitch to DIAGEO and aimed to bring the brand closer to a younger, more contemporary, less formal, more refreshing territory—not only in the spirit, but also in the palate—, conditioned by the climate tropical, our habits of coexistence and joy, as well as the Brazilian socioeconomic reality.

Taking advantage of Johnnie Walker 's incredible 200 year old brand anniversary, a new product line was proposed: versatile and fully recyclable that, in partnership with other major brands, could create an incredible and unprecedented synergy for the brand.

In the event of the impossibility of establishing partnerships with these brands, an alternative route was created that refers to the flavours of classic drinks made with whisky, stimulating new experiences, teaching and mainly showing the young public that there are other different ways to consume this beverage (moving away of the image attributed to a strong, heavy drink, made only for an older audience).